“Sid and his group are probably the most creative and most professional of any agency in the motorsports marketing business. Their creative work in advertising and car graphics is always at the cutting edge, and the marketing plans I have worked with from Morris International rival the very best I have ever seen. As AAAA agency, they are fully capable of handling complete, turn-key marketing packages and the Tide, Crisco and Western Auto programs are good examples of their work.”

Rick Hendrick
Hendrick Management Corporation


“Sid Morris of Morris International is a person who has contributed greatly to Charlotte Motor Speedway over the years. He is one of the most innovative and creative people in racing and his ability to market, advertise and promote our sport is outstanding. Sid’s main asset is that he can see the “big picture” and handle the smallest details as well.”

Humpy A. Wheeler
President and General Manager
Charlotte Motor Speedway


“You always know that you’re going to be well respresented; first class, a cut above everyone else. They just do an incredible job.”

Darrell Waltrip
Three Time Winston Cup Champion


“Morris International was the first company that brought to our sport an entire package, he brought a whole new concept to the sport that a lot of others are copying now.”

Jim Foster
Daytona International Speedway


“We hooked up with Sid for a couple of reasons. Number one is his creativity, you know we’ve seen the work he’s done for other folks and we are excited about it, especially what he did with Western Auto. We think if we can get that kind of link with our customers and our own employees are gonna be magic for us.”

John Rines
Vice President, General Motors
President, GMAC


Morris developed and implemented the most successful sales and marketing program in Western Auto’s history! The Morris team created the “Performance Team” vendor support program that fully funded the program and grew our sales to over 1 Billion in the 1st year. All participating vendors sales grew and, best of all, we had fun doing it! Thanks to Sid and his team, our “Performance Team” NASCAR program set a new standard.”

Terry Kuntz
Western Auto
Executive Vice President Of Operations